Health program management : from development through evaluation / Beaufort B. Longest, Jr.

By:

Longest, Beaufort B., Jr [author.]

JOSSEY-BASS c2015Edition: Second editionDescription: xxiii, 357 pages : 24 cm. illustrationsISBN:

9781118834701 (pbk.)

Uniform titles:

Managing health programs and projects

Subject(s):

Genre/Form:

Print books.

DDC classification:

610.68/5 23

LOC classification:

RA427 .L64 2015

Contents:

The work of managers in health programs -- Developing and strategizing the future -- Designing for effectiveness -- Leading to accomplish desired results -- Making good management decisions -- Communicating for understanding -- Managing quality-totally -- Commercial and social marketing -- Program evaluation.

Summary: "Teaches students and managers how to develop, lead, and evaluate health programs to ensure quality outcomes. The focus is on the three core management concepts of strategy, design, and leadership, but time is also devoted to describing facilitative management activities integral to successful programs. Students will learn techniques for communication, decision-making, quality assurance, marketing, and program evaluation within the structure of the textbook's program management model"--Provided by publisher.

Item type:

BOOKS

Average rating: 0.0 (0 votes)

Holdings ( 1 )
Title notes ( 4 )

Holdings
Current library	Home library	Call number	Status	Barcode
Alfaisal University On Shelf	Alfaisal University On Shelf	RA427 .L64 2015 (Browse shelf(Opens below))	Available	AU0000000001233

Total holds: 0

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Previous	RA427.E954 2018 Evidence-based public health /	RA427 .H86 2012 Essential case studies in public health :	RA427 .I58 2018 Introduction to public health in pharmacy /	RA427 .L64 2015 Health program management :	RA427 .O96 2013 Oxford handbook of public health practice.	RA427 .O96 2013 Oxford handbook of public health practice.	RA427 .O96 2013 Oxford handbook of public health practice.	Next

Preceded by Managing health programs and projects / Beaufort B. Longest Jr. 1st ed. c2004.

Includes bibliographical references and index.

"Teaches students and managers how to develop, lead, and evaluate health programs to ensure quality outcomes. The focus is on the three core management concepts of strategy, design, and leadership, but time is also devoted to describing facilitative management activities integral to successful programs. Students will learn techniques for communication, decision-making, quality assurance, marketing, and program evaluation within the structure of the textbook's program management model"--Provided by publisher.