Strategy, implementation and practice / Dave Chaffey, Fiona Ellis Chadwick.
By: Chaffey, Dave [author.].
Contributor(s): Chadwick, Fiona [author.].
Publisher: Hoboken, NJ : Pearson, ©2022Edition: Eighth Edition.Description: 534 p.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781292400969.Subject(s): Internet marketing | Strategic planningGenre/Form: Print books.Summary: "Digital marketing has transformed how businesses and other organisations communicate with their audiences. Consumers now have access to a much wider choice of entertainment, products, services and prices from different suppliers and a more convenient way to select and purchase items. Organisations have the opportunity to expand into new markets, offer new services, interact with audiences in new ways and compete on a more equal footing with larger businesses. Marketers working within these organisations have the opportunity to develop new skills and to integrate these new tools to improve the competitiveness of the company"--Current location | Call number | Status | Date due | Barcode | Item holds |
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On Shelf | HF5415.1265 .C455 2022 (Browse shelf) | Available | AU00000000018673 |
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HF5415.1265 .A57 2005 The ultimate guide to electronic marketing for small business : low-cost/high-return tools and techniques that really work / | HF5415.1265 .A84 2020 Social media strategy : a practical guide to social media marketing and customer engagement / | HF5415.1265 .B33 2018 Digital influence. | HF5415.1265 .C455 2022 Strategy, implementation and practice / | HF5415.1265 .C486 2020 Absolute essentials of digital marketing / | HF5415.1265 C4883 2015 An introduction to social media marketing / | HF5415.1265 .D343 2018 Social media marketing : theories and applications / |
Includes bibliographical references and index.
"Digital marketing has transformed how businesses and other organisations communicate with their audiences. Consumers now have access to a much wider choice of entertainment, products, services and prices from different suppliers and a more convenient way to select and purchase items. Organisations have the opportunity to expand into new markets, offer new services, interact with audiences in new ways and compete on a more equal footing with larger businesses. Marketers working within these organisations have the opportunity to develop new skills and to integrate these new tools to improve the competitiveness of the company"--