STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING, AND MANAGING BRAND EQUITY
Publication details: ©2020Edition: Global editionDescription: 621 p; "Authorized adaptation from the United States edition, entitled Strategic brand management : building, measuring, and managing brand equity, 5th edition, ISBN 9780134892498, by Kevin Lane Keller and Vanitha Swaminathan, published by Pearson Education ©2020."Content type:- text
- unmediated
- volume
- HD69.B7 K45 2020
BOOKS
| Current library | Home library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Alfaisal University On Shelf | Alfaisal University On Shelf | HD69.B7 K45 2020 (Browse shelf(Opens below)) | Available | AU00000000018708 |
Total holds: 0
Browsing Alfaisal University shelves, Shelving location: On Shelf Close shelf browser (Hides shelf browser)
|
|
|
No cover image available |
|
|
No cover image available | ||
| HD69.B7 B36 2003 A new brand world : | HD69.B7 B49 2003 Beyond branding : | HD69.B7 I5257 2016 Brand desire : | HD69.B7 K45 2020 STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING, AND MANAGING BRAND EQUITY | HD69 .B7 K83 2016 Brand hate | HD69.B7 L366 2024 Shareworthy : advertising that creates powerful connections through storytelling / | HD69.B7 M33 2017 A secret history of brands |