International case studies in tourism marketing / edited by Gürhan Aktaş and Metin Kozak.
Contributor(s): Aktaş, Gürhan [editor.] | Kozak, Metin [editor.].
Series: International cases studies in tourism.Publisher: London ; New York, NY : Routledge, ©2022Description: xxiii, 244 pages : illustrations ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781032023137.Subject(s): Tourism -- Marketing -- Case studies | Tourism -- Management -- Case studiesGenre/Form: Print books.Summary: "This international case study book provides 28 expertly curated case studies on the topic of tourism marketing, each with detailed implementation instructions for the instructor in order to maximise student participation and learning. With reflective questions throughout to aid both in-class discussion and self-study, this book is an ideal study resource for use in higher and vocational education and its unique, teaching-led approach positions it as a vital study tool for instructors and students alike"--| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | G155.A1 I58 2022 (Browse shelf) | Available | AU00000000019613 |
Browsing Alfaisal University Shelves , Shelving location: On Shelf Close shelf browser
|
|
|
|
|
|
No cover image available | ||
| G155.A1 C747 2015 Poverty alleviation through tourism development : a comprehensive and integrated approach / | G155.A1 G425 2021 Marketing tourism and hospitality : concepts and cases / | G155.A1 G59 2018 Tourists and tourism : a reader / | G155.A1 I58 2022 International case studies in tourism marketing / | G155.A1 K595 2021 Cross-cultural aspects of tourism and hospitality : a services marketing and management perspective / | G155.A1 M6657 2022 Tourism marketing : in the age of the consumer / | G155.A1 R687 2020 The Routledge handbook of tourism experience management and marketing / |
Includes bibliographical references and index.
"This international case study book provides 28 expertly curated case studies on the topic of tourism marketing, each with detailed implementation instructions for the instructor in order to maximise student participation and learning. With reflective questions throughout to aid both in-class discussion and self-study, this book is an ideal study resource for use in higher and vocational education and its unique, teaching-led approach positions it as a vital study tool for instructors and students alike"--