Marketing artificial intelligence : AI, marketing, and the future of business / Paul Roetzer with Mike Kaput.

By:

Roetzer, Paul, 1978- [author.]

Contributor(s):

Kaput, Mike [author.]

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781637740798

Subject(s):

Genre/Form:

Print books.

LOC classification:

HF5415 .R56653 2022

Summary: "Marketing Artificial Intelligence draws on years of research and dozens of interviews with AI marketers, executives, engineers, and entrepreneurs. Roetzer and Kaput present the current potential of AI, as well as a glimpse into a near future in which marketers and machines work seamlessly to run personalized campaigns of unprecedented complexity with unimaginable simplicity"--

Item type:

BOOKS

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Title notes ( 2 )

Holdings
Current library	Home library	Call number	Status	Barcode
Alfaisal University On Shelf	Alfaisal University On Shelf	HF5415 .R56653 2022 (Browse shelf(Opens below))	Available	AU00000000021077

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Previous	HF5415 .M85 2013 The marketing gurus :	HF5415 .P36 2020 Marketing strategy :	HF5415 .P4347 2022 Agile marketing :	HF5415 .R56653 2022 Marketing artificial intelligence : AI, marketing, and the future of business /	HF5415 .S223 2012 Winning the story wars :	HF5415 .S24 2013 The SAGE Handbook of Marketing Theory	HF5415 .S775 2017 Artificial intelligence for marketing :	Next

Includes bibliographical references and index.

"Marketing Artificial Intelligence draws on years of research and dozens of interviews with AI marketers, executives, engineers, and entrepreneurs. Roetzer and Kaput present the current potential of AI, as well as a glimpse into a near future in which marketers and machines work seamlessly to run personalized campaigns of unprecedented complexity with unimaginable simplicity"--