Strategic science communication : a guide to setting the right objectives for more effective public engagement / John C. Besley and Anthony Dudo.
Publisher: Baltimore : Johns Hopkins University Press, © 2022Description: viii, 322 pages : illustrations ; 23 cmContent type:- text
- unmediated
- volume
- 9781421444208
- Q223 .B47 2022
BOOKS
| Current library | Home library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Alfaisal University On Shelf | Alfaisal University On Shelf | Q223 .B47 2022 (Browse shelf(Opens below)) | Available | AU00000000021306 |
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| Q183.9 .P734 2017 Getting started with MATLAB : | Q185 .E69 2016 Hands-on introduction to LabVIEW for scientists and engineers / | Q223 .A38 2013 The craft of scientific presentations : | Q223 .B47 2022 Strategic science communication : a guide to setting the right objectives for more effective public engagement / | Q223 .B694 2016 Communicating science : | Q223 .G67 2015 Scientific Babel : | Q223 .H63 2014 Scientific writing and communication : |
Includes bibliographical references and index.
What it means to be a strategic science communicator -- Science knowledge as a communication objective -- Show warmth -- Show integrity -- Be willing to listen -- Show you are not that different (and respect others' differences) -- Make sure you seem competent -- Share the risks and benefits -- What people think other people think is normal -- Self-efficacy -- Emotion and framing also matter, but . . . -- The need to take communication more seriously.
"In this guidebook, the authors encapsulate their practical expertise in ten evidence-based principles of strategic science communication. All scientific communication is goal-oriented, and they discuss the importance of recognizing the right goals and then employing strategic and tactical communication in order to achieve them"--