Ethnography for marketers : a guide to consumer immersion / Hy Mariampolski.
By: Mariampolski, Hy.
Thousand Oaks, Calif. : SAGE Publications, c2006Description: xii, 252 p. ; 24 cm.ISBN: 9780761969464 (cloth : acidfree paper); 9780761969471 (pbk.).Subject(s): Business anthropology | Consumer behavior | Consumers' preferences | Marketing researchGenre/Form: Print books.DDC classification: 658.8/34 Online resources: Table of contents only | Contributor biographical information | Publisher description| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HF5415.2 .M3164 2006 (Browse shelf) | Available | AU0000000001432 |
Total holds: 0
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| HF5415.2 .H253 2022 Market research in practice : an introduction to gaining greater market insight / | HF5415.2 .K589 2018 Marketing research : a concise introduction / | HF5415.2 .L48 2016 Geodemographics for marketers : using location analysis for research and marketing / | HF5415.2 .M3164 2006 Ethnography for marketers : a guide to consumer immersion / | HF5415.2 .S27 2019 A concise guide to market research : the process, data, and methods using IBM SPSS statistics / | HF5415.2 .U53 2009 Why we buy : the science of shopping / | HF5415.2 .W454 2012 The entrepreneur's guide to market research / |
Includes bibliographical references (p. 235-238) and index.