Consumer tribes / edited by Bernard Cova, Robert V. Kozinets, Avi Shankar.
Contributor(s): Cova, Bernard | Kozinets, Robert | Shankar, Avi.
Amsterdam ; Boston ; London : Butterworth-Heinemann, c2007Edition: 1st ed.Description: xvii, 339 p. : ill. ; 24 cm.ISBN: 0750680245 (pbk.); 9780750680240 (pbk.).Subject(s): Consumer behavior | Market segmentationGenre/Form: Print books.DDC classification: 658.8342| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HF5415.32 .C65926 2007 (Browse shelf) | Available | AU0000000002466 |
Total holds: 0
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| HF5415.32 .B58 2016 Consumer behaviour / | HF5415.32 .C45 2006 Emotion and reason in consumer behavior / | HF5415.32 .C65868 2016 Consumer psychology in a social media world / | HF5415.32 .C65926 2007 Consumer tribes / | HF5415.32 .D36 2004b Why people buy things they don't need / | HF5415.32 .D37 2018 The dark side of social media : a consumer psychology perspective / | HF5415.32 .D445 2017 The satisfaction of change : how knowledge and innovation overcome loyalty in decision-making processes / |
Includes bibliographical references and index.