Emotion and reason in consumer behavior / Arjun Chaudhuri.
By: Chaudhuri, Arjun.
Amsterdam ; Boston : Elsevier Butterworth-Heinemann, 2006Description: xv, 165 p. : ill. ; 23 cm.ISBN: 9780750679763 (alk. paper).Subject(s): Consumer behavior -- Psychological aspects | Consumer behaviorGenre/Form: Print books.DDC classification: 658.8/342 Online resources: Table of contents only | Publisher descriptionCurrent location | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|
On Shelf | HF5415.32 .C45 2006 (Browse shelf) | Available | AU0000000002245 |
Total holds: 0
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HF5415.3 .B683 2022 Questionnaire design : how to plan, structure and write survey material for effective market research/ | HF5415.32 .B58 2013 Consumer behaviour / | HF5415.32 .B58 2016 Consumer behaviour / | HF5415.32 .C45 2006 Emotion and reason in consumer behavior / | HF5415.32 .C65868 2016 Consumer psychology in a social media world / | HF5415.32 .C65926 2007 Consumer tribes / | HF5415.32 .D36 2004b Why people buy things they don't need / |
Includes bibliographical references and index.