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Emotion and reason in consumer behavior / Arjun Chaudhuri.

By: Chaudhuri, Arjun.
Amsterdam ; Boston : Elsevier Butterworth-Heinemann, 2006Description: xv, 165 p. : ill. ; 23 cm.ISBN: 9780750679763 (alk. paper).Subject(s): Consumer behavior -- Psychological aspects | Consumer behaviorGenre/Form: Print books.DDC classification: 658.8/342 Online resources: Table of contents only | Publisher description
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Current location Call number Status Date due Barcode Item holds
On Shelf HF5415.32 .C45 2006 (Browse shelf) Available AU0000000002245
Total holds: 0

Includes bibliographical references and index.

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