Kotex, Kleenex, Huggies : Kimberly-Clark and the consumer revolution in American business / Thomas Heinrich, Bob Batchelor.
Series: Historical perspectives on business enterprise seriesColumbus : Ohio State University Press, c2004Description: xiv, 263 p. : ill. ; 24 cmISBN:- 9780814209769 (alk. paper)
- 338.7/677 22
- HD9995.S24 K564 2004
BOOKS
| Current library | Home library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Alfaisal University On Shelf | Alfaisal University On Shelf | HD9995.S24 K564 2004 (Browse shelf(Opens below)) | Available | AU0000000002275 |
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| HD9993.E452 Z33 2017 Video game marketing : | HD9993.T694 L443 2014 Building a global learning organization : | HD9995.H423 U627 2018 Bad blood : | HD9995.S24 K564 2004 Kotex, Kleenex, Huggies : | HD9999.B442 P57 2006 Science business : | HD9999.C9472 S25 2018 Managing organizations in the creative economy : | HD9999.C9742 .O984 2015 The Oxford handbook of creative industries / |
Includes bibliographical references (p. 245-249) and index.
Origins and growth, 1872-1916 -- The rise of consumer nondurables -- The great depression -- In the mainstream : expansion and crisis, 1940s-1971 -- "The diapers that help stop leakage" : the transformation of Kimberly-Clark, 1971-1990 -- Product diversification and corporate strategy.