Harvard business review on increasing customer loyalty.
Boston, Mass. : Harvard Business Review Press, c2011Description: 221 p. : ill. ; 21 cm.ISBN: 1422162524 (alk. paper); 9781422162521 (alk. paper).Subject(s): Customer loyalty | Customer relationsGenre/Form: Print books.DDC classification: 658.8/343| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HF5415.525 .H37 2011 (Browse shelf) | Available | AU0000000002647 |
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| HF5415.5 .T253 2014 Dynamic customer strategy : today's CRM / | HF5415.5 .T43 2016 Service is front stage : positioning services for value advantage / | HF5415.5 .V346 2015 When digital becomes human : the transformation of customer relationships / | HF5415.525 .H37 2011 Harvard business review on increasing customer loyalty. | HF5415.55 .B86 2018 The snowball system : how to win more business and turn clients into raving fans / | HF5415.55 .L37 2019 INTER-ORGANIZATIONAL CULTURE linking relationship marketing with organizational behavior. | HF5415.55 .P356 2019 Relationship marketing in the digital age / |
Includes bibliographical references and index.
Machine generated contents note: Stop Trying to Delight Your Customers / Nicholas Toman -- Companies and the Customers Who Hate Them / Youngme Moon -- The One Number You Need to Grow / Frederick F. Reichheld -- Putting the Service-Profit Chain to Work / Leonard A. Schlesinger -- The Mismanagement of Customer Loyalty / V. Kumar -- CRM Done Right / Dianne Ledingham -- Diamonds in the Data Mine / Gary Loveman -- Want to Perfect Your Company's Service? Use Behavioral Science / Sriram Dasu -- Best Face Forward / Bernard J. Jaworski.