Dynamic customer strategy : today's CRM / John F. Tanner, Jr.
By: Tanner, John F [author.].
BUSINESS EXPERT PRESS 2014Edition: First edition.Description: 156 pages : illustrations ; 23 cm.ISBN: 9781606496961 (paperback).Subject(s): Big data | Customer relations -- Management -- Data processing | Customer relations -- Management -- Decision makingGenre/Form: Print books.DDC classification: 658.8/12 Also issued online.| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HF5415.5 .T253 2014 (Browse shelf) | Available | AU0000000002585 |
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| HF5415.5 .S448 2012 The intention economy : when customers take charge / | HF5415.5 .S532 2016 The DNA of customer experience : how emotions drive value / | HF5415.5 .S68 2021 The business of belonging : how to make community your competitive advantage / | HF5415.5 .T253 2014 Dynamic customer strategy : today's CRM / | HF5415.5 .T43 2016 Service is front stage : positioning services for value advantage / | HF5415.5 .V346 2015 When digital becomes human : the transformation of customer relationships / | HF5415.525 .H37 2011 Harvard business review on increasing customer loyalty. |
Includes bibliographical references and index.
Big data and dynamic customer strategy -- The elements of dynamic customer strategy -- Making sense of big data -- Operationalizing strategy -- Acquiring big (and little) data -- Analytics for the rest of us -- Turning models into customers -- Of metrics and models -- Making the case for big data solutions -- Customer culture.
Also issued online.