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Consumer psychology in a social media world / edited by Claudiu V. Dimofte, Curtis P. Haugtvedt, and Richard F. Yalch.

Contributor(s): Dimofte, Claudiu V | Haugtvedt, Curtis P, 1958- | Yalch, Richard.
Description: xxvi, 277 pages ; 24 cm.ISBN: 9780765646934 (cloth : alk. paper); 9780765646941 (pbk. : alk. paper).Subject(s): Consumer behavior | Internet marketing | Marketing -- Social aspects | Social mediaGenre/Form: Print books.DDC classification: 658.8/342
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Current location Call number Status Date due Barcode Item holds
On Shelf HF5415.32 .C65868 2016 (Browse shelf) Available AU0000000003625
Total holds: 0
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HF5415.32 .B58 2013 Consumer behaviour / HF5415.32 .B58 2016 Consumer behaviour / HF5415.32 .C45 2006 Emotion and reason in consumer behavior / HF5415.32 .C65868 2016 Consumer psychology in a social media world / HF5415.32 .C65926 2007 Consumer tribes / HF5415.32 .D36 2004b Why people buy things they don't need / HF5415.32 .D37 2018 The dark side of social media : a consumer psychology perspective /

Includes bibliographical references and index.

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