Consumer psychology in a social media world / edited by Claudiu V. Dimofte, Curtis P. Haugtvedt, and Richard F. Yalch.
Contributor(s): Dimofte, Claudiu V | Haugtvedt, Curtis P | Yalch, Richard.
Description: xxvi, 277 pages ; 24 cm.ISBN: 9780765646934 (cloth : alk. paper); 9780765646941 (pbk. : alk. paper).Subject(s): Consumer behavior | Internet marketing | Marketing -- Social aspects | Social mediaGenre/Form: Print books.DDC classification: 658.8/342Current location | Call number | Status | Date due | Barcode | Item holds |
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On Shelf | HF5415.32 .C65868 2016 (Browse shelf) | Available | AU0000000003625 |
Total holds: 0
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HF5415.32 .B58 2013 Consumer behaviour / | HF5415.32 .B58 2016 Consumer behaviour / | HF5415.32 .C45 2006 Emotion and reason in consumer behavior / | HF5415.32 .C65868 2016 Consumer psychology in a social media world / | HF5415.32 .C65926 2007 Consumer tribes / | HF5415.32 .D36 2004b Why people buy things they don't need / | HF5415.32 .D37 2018 The dark side of social media : a consumer psychology perspective / |
Includes bibliographical references and index.