Cambridge Marketing Handbook : Distribution / Karl Meyer.
By: Meyer, Karl [author.].
London : Kogan Page Limited, 2013Description: 95 pages. 18 cm.ISBN: 9780749470654.Other title: Marketing Handbook : Distribution.Subject(s): Physical distribution of goods -- Management -- Handbooks, manuals, etcGenre/Form: Print books.| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HF5415.7 .M59 2013 (Browse shelf) | Available | AU0000000004067 |
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| HF5415.6 .M317 2014 Global logistics strategies : delivering the goods / | HF5415.6 .M317 2017 Introduction to global logistics : delivering the goods / | HF5415.7 .H36 2022 The handbook of logistics and distribution management : understanding the supply chain / | HF5415.7 .M59 2013 Cambridge Marketing Handbook : Distribution / | HF5415.7 .R87 2014 The handbook of logistics & distribution management / | HF5415.7 .S425 2008 Designing and managing the supply chain : concepts, strategies, and case studies / | HF5416.5 .L557 2015 The pricing journey : the organizational transformation toward pricing excellence / |
Includes bibliographical references and index.
Chapter 1. What does 'distribution' really mean? -- chapter 2. National distribution -- chapter 3. Business to business distribution -- chapter 4. Business to consumer distribution -- chapter 5. Franchising -- chapter 6. International distribution -- chapter 7. Services distribution -- chapter 8. Electronic distribution models.
This handbook explores the essential models and key strategic issues in distribution and getting your products and services to market. Includes the functions of this distribution, how the network of people and processes are interlinked and managed, and international digital issues.