Amazon cover image
Image from Amazon.com

Resistance to innovation : its sources and manifestations/ Shaul Oreg & Jacob Goldenberg.

By: Contributor(s): Description: 205 pages : illustrations : 24 cmISBN:
  • 9780226632605 (hardcover : alk. paper)
Subject(s): Genre/Form: DDC classification:
  • 658.5/75 23
LOC classification:
  • HD45 .O7294 2015
Contents:
It's not the innovation, it's the adopter: why some people are more likely than others to resist -- What's in it for me, and what do i have to lose? : practical reasons for resisting innovation -- It's not what you introduce, it's how you do it: the process of innovation introduction -- Where and when is the innovation introduced? : the role of innovation context in the emergence of resistance -- Lagging-innovation in disguise -- Resistance and the dangers of negative word of mouth -- The dual market affect.
Item type: BOOKS
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Current library Home library Call number Status Barcode
Alfaisal University On Shelf Alfaisal University On Shelf HD45 .O7294 2015 (Browse shelf(Opens below)) Available AU0000000004472
Total holds: 0

Includes bibliographical references and index.

It's not the innovation, it's the adopter: why some people are more likely than others to resist -- What's in it for me, and what do i have to lose? : practical reasons for resisting innovation -- It's not what you introduce, it's how you do it: the process of innovation introduction -- Where and when is the innovation introduced? : the role of innovation context in the emergence of resistance -- Lagging-innovation in disguise -- Resistance and the dangers of negative word of mouth -- The dual market affect.

Copyright © 2020 Alfaisal University Library. All Rights Reserved.
Tel: +966 11 2158948 Fax: +966 11 2157910 Email:
librarian@alfaisal.edu