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Kotex, Kleenex, Huggies : Kimberly-Clark and the consumer revolution in American business / Thomas Heinrich, Bob Batchelor.

By: Contributor(s): Series: Historical perspectives on business enterprise seriesColumbus : Ohio State University Press, c2004Description: xiv, 263 p. : ill. ; 24 cmISBN:
  • 9780814209769 (alk. paper)
Subject(s): Genre/Form: DDC classification:
  • 338.7/677 22
LOC classification:
  • HD9995.S24 K564 2004
Online resources:
Contents:
Origins and growth, 1872-1916 -- The rise of consumer nondurables -- The great depression -- In the mainstream : expansion and crisis, 1940s-1971 -- "The diapers that help stop leakage" : the transformation of Kimberly-Clark, 1971-1990 -- Product diversification and corporate strategy.
Item type: BOOKS
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Current library Home library Call number Status Barcode
Alfaisal University On Shelf Alfaisal University On Shelf HD9995.S24 K564 2004 (Browse shelf(Opens below)) Available AU0000000002275
Total holds: 0

Includes bibliographical references (p. 245-249) and index.

Origins and growth, 1872-1916 -- The rise of consumer nondurables -- The great depression -- In the mainstream : expansion and crisis, 1940s-1971 -- "The diapers that help stop leakage" : the transformation of Kimberly-Clark, 1971-1990 -- Product diversification and corporate strategy.

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