Product and services management [electronic resource] / George J. Avlonitis and Paulina Papastathopoulou.

By:

Avlonitis, George J

Contributor(s):

Publication details: London : SAGE, c2006.Description: 1 online resource (viii, 270 p.) : illISBN:

9781446212387 (ebook) :

Subject(s):

Product management

Genre/Form:

Electronic books.

Additional physical formats: Print version :: No titleDDC classification:

658.5 23

LOC classification:

HF5415.15 .A89 2006

Online resources:

Click here to access online

Summary: Providing an holistic approach to the study of product management, this textbook looks at the key milestones within a product's life cycle and considers three crucial areas within product management: product portfolio evaluation, new product development and product deletion.

Item type:

eBooks

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Includes bibliographical references and index.

Providing an holistic approach to the study of product management, this textbook looks at the key milestones within a product's life cycle and considers three crucial areas within product management: product portfolio evaluation, new product development and product deletion.

Specialized.

Description based on print version record.