The cult of the luxury brand [electronic resource] : inside Asia's love affair with luxury / Radha Chadha & Paul Husband.

By:

Chadha, Radha

Contributor(s):

c2006Description: 1 online resource (314 p.) : illISBN:

9781904838296
1904838294

Other title:

Inside Asia's love affair with luxury

Subject(s):

Genre/Form:

Electronic books.

Additional physical formats: Print version:: Cult of the luxury brand.Online resources:

Click here to access online

Contents:

A love affair with luxe -- Finding meaning in an LV bag -- Japan: an insatiable yen -- Hong Kong and Taiwan: yin and yang -- China: from Mao suits to Armani -- South Korea: indebted to luxury -- Single season sisters: Singapore, Malaysia, Thailand, Indonesia and the Philippines -- India: the next China -- How the cult is created -- Advent of the genuine fakes -- The future of luxury.

Summary: This text examines the psychological makeup of a generation, which is prepared to rely on savings and overdrafts to fund their fetish for the cult of the luxury brand. It provides an exploration of the 'how' and 'why' of the amazing phenomenon of the rise of the luxury brand.

Item type:

eBooks

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Description based on print version record.

Includes bibliographical references (p. [297]-304) and index.

This text examines the psychological makeup of a generation, which is prepared to rely on savings and overdrafts to fund their fetish for the cult of the luxury brand. It provides an exploration of the 'how' and 'why' of the amazing phenomenon of the rise of the luxury brand.