Marketing for entrepreneurs [electronic resource] : concepts and applications for new ventures / Frederick G. Crane.

By:

Crane, F. G. (Frederick Gerard)

Contributor(s):

Sage eBooks

Publication details: Thousand Oaks, Calif. ; London : SAGE, c2010.Description: 1 online resource (xii, 227 p.)ISBN:

9781452274836 (ebook) :

Subject(s):

Genre/Form:

Electronic books.

Additional physical formats: Print version :: No titleDDC classification:

658.8 23

LOC classification:

HF5415.13 .C676 2010

Online resources:

Click here to access online

Summary: Poor marketing is often cited as a reason behind the failure of entrepreneurial ventures, even when the idea in the first place may have been sound. This title moves beyond the classic theory and demonstrates the application of marketing in an entrepreneurial context.

Item type:

eBooks

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Title notes ( 4 )

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Poor marketing is often cited as a reason behind the failure of entrepreneurial ventures, even when the idea in the first place may have been sound. This title moves beyond the classic theory and demonstrates the application of marketing in an entrepreneurial context.

Specialized.

Description based on print version record.

Includes bibliographical references and index.