International public relations [electronic resource] : negotiating culture, identity, and power / Patricia A. Curtin, T. Kenn Gaither.

By:

Curtin, Patricia A. (Patricia Ann), 1955-

Contributor(s):

Publication details: Thousand Oaks, [Calif.] ; London : SAGE, c2007.Description: 1 online resource (xiii, 304 p.) : ill., mapISBN:

9781452224817 (ebook) :

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Genre/Form:

Electronic books.

Additional physical formats: Print version :: No titleDDC classification:

659.2 23

LOC classification:

HM1221 .C87 2007

Online resources:

Click here to access online

Summary: This work offers an innovative critical approach to international public relations theory and practice. It presents the cultural-economic model of international public relations practice, a model that describes and explains public relations techniques and practices in a variety of regulatory, political and cultural climates.

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eBooks

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This work offers an innovative critical approach to international public relations theory and practice. It presents the cultural-economic model of international public relations practice, a model that describes and explains public relations techniques and practices in a variety of regulatory, political and cultural climates.

Specialized.

Description based on print version record.

Includes bibliographical references and index.