The demand revolution : how consumers are redefining sustainability and transforming the future of business / Andreas von der Gathen, Nicolai Broby Eckert, and Caroline Kastbjerg.
Series: Management on the cutting edgePublisher: Cambridge, Massachusetts : The MIT Press, ©2024Description: 242 pagesContent type:- text
- computer
- online resource
- HC79 .E5 2024

Current library | Home library | Call number | Status | Barcode | |
---|---|---|---|---|---|
Alfaisal University On Shelf | Alfaisal University On Shelf | HC79 .E5 2024 (Browse shelf(Opens below)) | Available | AU00000000020389 |
Includes bibliographical references and index.
"This book lays out the case for the first demand-driven, transformative megatrend -- sustainability -- and its strategic implications for companies who want to profit from its commercial opportunities"--