Relationship marketing [electronic resource] / edited by John Egan and Michael J. Harker.

Contributor(s):

Series: SAGE library in business and managementPublication details: London : SAGE, 2005.Description: 1 online resource (3 v. (various pagings)) : illISBN:

9781446263235 (ebook) :

Subject(s):

Relationship marketing

Genre/Form:

Electronic books.

Additional physical formats: Print version :: No titleDDC classification:

658.812 23

LOC classification:

HF5415.55 .R44 2005

Online resources:

Click here to access online

Contents:

v. 1. Shaking the foundations -- v. 2. A broad church -- v. 3. Paradigm and perspective: the future of relationship marketing.

Summary: With classic and contemporary writings from influential figures in the field, this work explores the theory and practice of relationship marketing.

Item type:

eBooks

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Title notes ( 5 )

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v. 1. Shaking the foundations -- v. 2. A broad church -- v. 3. Paradigm and perspective: the future of relationship marketing.

With classic and contemporary writings from influential figures in the field, this work explores the theory and practice of relationship marketing.

Specialized.

Description based on print version record.

Includes bibliographical references and index.