Content analysis [electronic resource] / edited by Roberto Franzosi.

Contributor(s):

Series: SAGE benchmarks in social research methodsPublication details: London : SAGE, 2008.Description: 1 online resource (4 v.) : illISBN:

9781446271308 (ebook) :

Subject(s):

Content analysis (Communication)

Genre/Form:

Electronic books.

Additional physical formats: Print version :: No titleDDC classification:

401.4 23

LOC classification:

P93 .C62 2008

Online resources:

Click here to access online

Contents:

v. 1. What is content analysis? : defining the methodological playing field -- v. 2. Refining the playing field : methodological advances -- v. 3. Applications : a focus on mass media -- v. 4. From advertising to protest violence : extending the range of applications.

Summary: 'Content Analysis' is a popular social science technique for the analysis of text data. While early examples trace back to the late 19th and early 20th century, the technique came of age during WWII through the efforts of Lasswell and others aimed at decoding enemy propaganda.

Item type:

eBooks

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'Content Analysis' is a popular social science technique for the analysis of text data. While early examples trace back to the late 19th and early 20th century, the technique came of age during WWII through the efforts of Lasswell and others aimed at decoding enemy propaganda.

Specialized.

Description based on print version record.

Includes bibliographical references.