Services, marketing and management [electronic resource] / Audrey Gilmore.

By:

Gilmore, Audrey

Contributor(s):

Sage eBooks

Publication details: London : SAGE, c2003.Description: 1 online resource (215 p.) : illISBN:

9781446215203 (ebook) :

Subject(s):

Genre/Form:

Electronic books.

Additional physical formats: Print version :: No titleDDC classification:

338.40688 23

LOC classification:

HD9980.5 .G55 2003

Online resources:

Click here to access online

Summary: This text provides an overview of the characteristics and underlying principles of delivering services in today's marketplace, and places these issues in the context of the frameworks and activities of various types of organization, such as financial services, tourism, charities and museums.

Item type:

eBooks

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Title notes ( 4 )

No physical items for this record

Includes bibliographical references and index.

This text provides an overview of the characteristics and underlying principles of delivering services in today's marketplace, and places these issues in the context of the frameworks and activities of various types of organization, such as financial services, tourism, charities and museums.

Specialized.

Description based on print version record.