The SAGE handbook of international marketing [electronic resource] / edited by Masaaki Kotabe and Kristiaan Helsen.

Contributor(s):

Publication details: London : SAGE, 2009.Description: 1 online resource (xviii, 548 p.) : illISBN:

9780857021007 (ebook) :

Subject(s):

Export marketing

Genre/Form:

Electronic books.

Additional physical formats: Print version :: No titleDDC classification:

658.84 23

LOC classification:

HF1416 .S24 2009

Online resources:

Click here to access online

Summary: In an internationally minded and detailed analysis, the contributors seek to examine the state-of-the-art in research in international marketing, with particular emphasis on the conceptual framework and theory development in the field.

Item type:

eBooks

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Includes index.

In an internationally minded and detailed analysis, the contributors seek to examine the state-of-the-art in research in international marketing, with particular emphasis on the conceptual framework and theory development in the field.

Specialized.

Description based on print version record.