Marketing artificial intelligence : AI, marketing, and the future of business / Paul Roetzer with Mike Kaput.

By:

Roetzer, Paul, 1978- [author.]

Contributor(s):

Kaput, Mike [author.]

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781637740798

Subject(s):

Genre/Form:

Print books.

LOC classification:

HF5415 .R56653 2022

Summary: "Marketing Artificial Intelligence draws on years of research and dozens of interviews with AI marketers, executives, engineers, and entrepreneurs. Roetzer and Kaput present the current potential of AI, as well as a glimpse into a near future in which marketers and machines work seamlessly to run personalized campaigns of unprecedented complexity with unimaginable simplicity"--

Item type:

BOOKS

Average rating: 0.0 (0 votes)

Holdings ( 1 )
Title notes ( 2 )

Holdings
Current library	Home library	Call number	Status	Barcode
Alfaisal University On Shelf	Alfaisal University On Shelf	HF5415 .R56653 2022 (Browse shelf(Opens below))	Available	AU00000000021077

Total holds: 0

Includes bibliographical references and index.

"Marketing Artificial Intelligence draws on years of research and dozens of interviews with AI marketers, executives, engineers, and entrepreneurs. Roetzer and Kaput present the current potential of AI, as well as a glimpse into a near future in which marketers and machines work seamlessly to run personalized campaigns of unprecedented complexity with unimaginable simplicity"--