How effective is location-targeted mobile advertising? / Zheng Fang, Xueming Luo, Megan E. Keith.

By: Contributor(s): Publisher: Cambridge, MA : MIT, 2015Description: 1 online resource (1 volume)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
Subject(s): Genre/Form: LOC classification:
  • HF6146.C45
Online resources: In: MIT Sloan Management Review Vol. 56, no. 2, Winter 2015.
Item type: eBooks
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Description based on online resource; title from cover page (Safari, viewed April 27, 2015).

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