International marketing management [electronic resource] : text and cases / U.C. Mathur.

By:

Mathur, U. C, 1938-

Contributor(s):

Sage eBooks

Publication details: New Delhi ; London : SAGE, c2008.Description: 1 online resource (583 p.) : illISBN:

9788132108436 (ebook) :

Subject(s):

Genre/Form:

Electronic books.

Additional physical formats: Print version :: No titleDDC classification:

658.84 23

LOC classification:

HF1416 .M32 2008

Online resources:

Click here to access online

Summary: This book attempts to make learning of the nuances of the subject easy and enjoyable for students. International trade, economic free trade zones, embargoes on exports, tariff and non-tariff barriers that the companies face overseas form a major part of the book. In addition, the role of international organisations under the aegis of the United Nations has been given its due importance.

Item type:

eBooks

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This book attempts to make learning of the nuances of the subject easy and enjoyable for students. International trade, economic free trade zones, embargoes on exports, tariff and non-tariff barriers that the companies face overseas form a major part of the book. In addition, the role of international organisations under the aegis of the United Nations has been given its due importance.

Specialized.

Description based on print version record.

Includes index.