Innovation strategies in new product development [electronic resource] : balancing technological, marketing and complementary competencies of a firm / Tanja Rajkovi�c.
Series: Europ�aische Hochschulschriften. Reihe V, Volks- und Betriebswirtschaft ; ; Bd. 3390.Publication details: Frankfurt am Main ; New York : Peter Lang, c2011.Description: 188 p. : illISBN:- 3631619634
- 9783631619636
- 9783653009194 (e-book)
- 658.5/038 23
- HD45 .R26 2011eb

Includes bibliographical references.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.