Designing health communication campaigns [electronic resource] : what works? / Thomas E. Backer, Everett M. Rogers, Pradeep Sopory.

By:

Backer, Thomas E

Contributor(s):

Publication details: Thousand Oaks, Calif. : SAGE, 1992.Description: 1 online resource (xv, 181 p.)ISBN:

9781483325521 (ebook) :

Subject(s):

Genre/Form:

Electronic books.

Additional physical formats: Print version :: No titleDDC classification:

362.1014 23

LOC classification:

RA440.55 .B33 1992

Online resources:

Click here to access online

Summary: This work identifies successful tactics for mass media campaigns to convince people to obey doctors' orders. The emphasis is on substance abuse, but AIDS, smoking, teenage pregnancy, heart disease, Alzheimer's disease, and seat belts are also considered.

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eBooks

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Includes bibliographical references.

This work identifies successful tactics for mass media campaigns to convince people to obey doctors' orders. The emphasis is on substance abuse, but AIDS, smoking, teenage pregnancy, heart disease, Alzheimer's disease, and seat belts are also considered.

Specialized.

Description based on print version record.