Endowment building [electronic resource] / Diana S. Newman.

By:

Newman, Diana S, 1943-

Contributor(s):

ebrary, Inc

Series: AFP fund development series: nonprofit essentialsPublication details: Hoboken, N.J. : John Wiley & Sons, c2005.Description: xxiv, 239 pISBN:

0471678465 (pbk.)

Subject(s):

Genre/Form:

Electronic books.

DDC classification:

658.15/224 22

LOC classification:

HV16 .N48 2005eb

Online resources:

Click here to access online

Contents:

Understanding endowment -- Preplanning and assessing readiness for endowment -- Developing the case for support and the endowment action program -- Identifying, cultivating, and soliciting prospective donors -- Managing, investing, and establishing policies -- Caring for donors and the people they trust -- Marketing the endowment -- Measuring success.

Item type:

eBooks

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Includes bibliographical references (p. 229-230) and index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2006. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.