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1. BOOKS
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Media management and artificial intelligence : understanding media business models in the digital age / Alex Connock. by Publisher: Abingdon, Oxon ; New York, NY : Routledge, ©2023
Availability: Items available for loan: Alfaisal University (1)Location, call number: On Shelf P96.M34 C66 2023.

2. BOOKS
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Social media management : persuasion in networked culture / Ben Shields. by Publisher: New York : Oxford University Press, [2017]
Availability: Items available for loan: Alfaisal University (1)Location, call number: On Shelf HF5415.1265 .S5334 2017.

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The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz. by Series: Routledge Communication Series
Edition: 6th edition.
Publisher: New York : Routledge, Taylor & Francis Group, 2017
Availability: Items available for loan: Alfaisal University (1)Location, call number: On Shelf HF5826.5 .K38 2017.

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The content trap : a strategist's guide to digital change / Bharat Anand by
Edition: First edition
Publisher: New York : Random House, [2016]
Availability: Items available for loan: Alfaisal University (1)Location, call number: On Shelf HB615 .A6825 2016.

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Manage the media : (don't let the media manage you) / William J. Holstein. by Series: Memo to the CEOBoston, Mass. : Harvard Business Press, c2008
Availability: Items available for loan: Alfaisal University (1)Location, call number: On Shelf HD59.6.U6 H653 2008.

6. eBooks
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The economics and financing of media companies [electronic resource] / Robert G. Picard. by
Edition: 2nd ed.
Publication details: New York : Fordham University Press, 2011
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