The SAGE handbook of persuasion :
The SAGE handbook of persuasion : developments in theory and practice /
Handbook of persuasion Persuasion
edited by James Price Dillard, Lijiang Shen.
- Second edition.
- 1 online resource (447 pages) : illustrations (black and white)
Previous edition published in print as: The persuasion handbook. 2002.
Includes bibliographical references and index.
Persuasion is presented here on a micro to macro continuum, moving from chapters on cognitive processes, the individual, and theories of persuasion, to chapters highlighting broader social factors and phenomena related to persuasion, such as social context and larger scale persuasive campaigns. Each chapter identifies key challenges to the area and provides research strategies for addressing those challenges.
Specialized.
9781452218410 (ebook) : No price
Persuasion (Psychology)--Social aspects.
Persuasion (Rhetoric)
Electronic books.
HM1196 / .P47 2012
303.342
Previous edition published in print as: The persuasion handbook. 2002.
Includes bibliographical references and index.
Persuasion is presented here on a micro to macro continuum, moving from chapters on cognitive processes, the individual, and theories of persuasion, to chapters highlighting broader social factors and phenomena related to persuasion, such as social context and larger scale persuasive campaigns. Each chapter identifies key challenges to the area and provides research strategies for addressing those challenges.
Specialized.
9781452218410 (ebook) : No price
Persuasion (Psychology)--Social aspects.
Persuasion (Rhetoric)
Electronic books.
HM1196 / .P47 2012
303.342