The SAGE handbook of persuasion : developments in theory and practice / edited by James Price Dillard, Lijiang Shen.

Contributor(s):

Publisher: Thousand Oaks, California : SAGE Publications, 2012Edition: Second editionDescription: 1 online resource (447 pages) : illustrations (black and white)Content type:

text
still image

Media type:

computer

Carrier type:

online resource

ISBN:

9781452218410 (ebook) :

Other title:

Handbook of persuasion
Persuasion

Uniform titles:

Persuasion handbook.

Subject(s):

Genre/Form:

Electronic books.

Additional physical formats: Print version :: No titleDDC classification:

303.342 23

LOC classification:

HM1196 .P47 2012

Online resources:

Click here to access online

Summary: Persuasion is presented here on a micro to macro continuum, moving from chapters on cognitive processes, the individual, and theories of persuasion, to chapters highlighting broader social factors and phenomena related to persuasion, such as social context and larger scale persuasive campaigns. Each chapter identifies key challenges to the area and provides research strategies for addressing those challenges.

Item type:

eBooks

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Title notes ( 5 )

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Previous edition published in print as: The persuasion handbook. 2002.

Includes bibliographical references and index.

Persuasion is presented here on a micro to macro continuum, moving from chapters on cognitive processes, the individual, and theories of persuasion, to chapters highlighting broader social factors and phenomena related to persuasion, such as social context and larger scale persuasive campaigns. Each chapter identifies key challenges to the area and provides research strategies for addressing those challenges.

Specialized.

Description based on online resource; title from home page (viewed on December 18, 2014).