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1. BOOKS
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Brand fans : lessons from the world's greatest sporting brands / Aaron C.T. Smith, Constantino Stavros, Kate Westberg by Publisher: Cham, Switzerland : Palgrave Macmillan, [2017]Copyright date: ©2017
Availability: Items available for loan: Alfaisal University (1)Location, call number: On Shelf HF5415.1255 .S59 2017.

2. BOOKS
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3. BOOKS
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Basics of branding : a practical guide for managers / Jay Gronlund. by Series: Marketing strategy collection
Edition: First edition.
BUSINESS EXPERT PRESS 2013
Availability: Items available for loan: Alfaisal University (1)Location, call number: On Shelf HF5415.1255 G763 2013.

4. eBooks
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5. eBooks
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6. eBooks
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Methods for assessing brand value [electronic resource] : a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model / Tatiana Soto J. by
Publication details: Hamburg : Diplomica Verlag, 2008
Dissertation note: Zugl. Fachhochschule Osnabr�uck, Osnabr�uck, Deutschland, MA-Thesis/Master, 2007.
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8. eBooks
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Contemporary research in e-branding [electronic resource] / [edited by] Subir Bandyopadhyay. by
Publication details: Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), c2009
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9. eBooks
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10. eBooks
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11. eBooks
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Handbook of research on integrating social media into strategic marketing / Nick Hajli, editor. by Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, PA 17033, USA) : IGI Global, [2015]
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12. eBooks
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13. eBooks
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14. eBooks
Connective branding : building brand equity in a demanding world / Claudia Fisher-Buttinger and Christine Vallaster. by Publisher: Chichester, West Sussex, England : John Wiley & Sons, [2008]Copyright date: (copy)2008
Other title:
  • Building brand equity in a demanding world
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15. eBooks
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Brand aid : a quick reference guide to solving your branding problems and strengthening your marketing position / Brad VanAuken. by
Edition: Second edition
Publisher: New York : AMACOM, [2015]Copyright date: (copy)2015
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  • Quick reference guide to solving your branding problems and strengthening your marketing position
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