An introduction to qualitative market research / Mike Imms and Gill Ereaut.

By:

Imms, Mike [author.]

Contributor(s):

Series: Qualitative market research ; 1.Publisher: London : SAGE Publications, 2013Description: 1 online resourceContent type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781849208550 (ebook) :

Subject(s):

Genre/Form:

Electronic books.

Additional physical formats: Print version :: No titleDDC classification:

658.83 23

LOC classification:

HF5415.2 .I4 2013

Online resources:

Click here to access online

Summary: The seven volumes of Qualitative Market Research provide complete coverage of qualitative market research practice. Each book cross-references others in the series, but can also be used as a stand-alone resource on a key topic.

Item type:

eBooks

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Title notes ( 5 )

No physical items for this record

Previously issued in print: 2002.

Includes bibliographical references and index.

The seven volumes of Qualitative Market Research provide complete coverage of qualitative market research practice. Each book cross-references others in the series, but can also be used as a stand-alone resource on a key topic.

Specialized.

Description based on online resource; title from home page (viewed on December 22, 2014).