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The new advertising : branding, content, and consumer relationships in the data-driven social media era / Ruth E. Brown, Valerie K. Jones, and Ming Wang, editors ; foreword by Don E. Schultz ; epilogue by Valerie K. Jones and Rishad Tobaccowala. by Publisher: Santa Barbara, California : Praeger, An Imprint of ABC-CLIO, LLC, [2016]
Availability: Items available for reference: Alfaisal University: Not For Loan (2)Location, call number: Reference Ref HF5823 .N4475 2016 V.1, ...
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