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1. BOOKS
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Brand hate navigating consumer negativity in the digital world / S. Umit Kucuk by [New York, NY] : Palgrave Macmillan, 2016
Availability: Items available for loan: Alfaisal University (1)Location, call number: On Shelf HD69 .B7 K83 2016.

2. BOOKS
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The opt-out effect : marketing strategies that empower consumers and win customer-driven brand loyalty / Gerald E. Smith. by Publisher: Old Tappan, New Jersey : Pearson Education, [2016]
Other title:
  • Marketing strategies that empower consumers and win customer-driven brand loyalty
Availability: Items available for loan: Alfaisal University (1)Location, call number: On Shelf HF5415.1265 .S6142 2016.

3. BOOKS
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Advanced customer analytics : targeting, valuing, segmenting and loyalty techniques / Mike Grigsby. by Series: Publisher: London ; Philadelphia : Kogan Page, [2016]
Availability: Items available for loan: Alfaisal University (1)Location, call number: On Shelf HF5415.2 .G7539 2016.

4. BOOKS
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Brand psychology : consumer perceptions, corporate reputations / Jonathan Gabay. by London ; Philadelphia : Kogan Page, 2015
Other title:
  • Consumer perceptions, corporate reputations
Availability: Items available for loan: Alfaisal University (1)Location, call number: On Shelf HF5415.1255 .G33 2015.

5. BOOKS
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Harvard business review on increasing customer loyalty. Series: Harvard business review paperback seriesBoston, Mass. : Harvard Business Review Press, c2011
Availability: Items available for loan: Alfaisal University (1)Location, call number: On Shelf HF5415.525 .H37 2011.

6. BOOKS
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The hidden wealth of customers : realizing the untapped value of your most important asset / Bill Lee. by Boston, Mass. : Harvard Business Review Press, c2012
Availability: Items available for loan: Alfaisal University (1)Location, call number: On Shelf HF5415.5 .L43 2012.

7. eBooks
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8. eBooks
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9. eBooks
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10. eBooks
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What's the secret? [electronic resource] : to providing a world-class customer experience / John R. DiJulius. by
Publication details: Hoboken, N.J. : Wiley, c2008
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  • To providing a world-class customer experience
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11. eBooks
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12. eBooks
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13. eBooks
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14. eBooks
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15. eBooks
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16. eBooks
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Mobile telecommunication customer loyalty in Nigeria : determining factors / Olayiwola Bello. by Publisher: Hamburg, Germany : Diplomica Verlag, 2013Copyright date: �2013
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17. eBooks
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18. eBooks
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19. eBooks
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20. eBooks
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